by Nigel Fuller

Here's a simple way you can generate lots of sales leads...or traffic to your web site. Use postcards. They're highly effective and very low-cost. Plus, postcards provide the following 6 unique advantages over most other types of advertising.

1. Maximum Exposure for Your Sales Message

  Postcards.are delivered "ready to read". Even people who usually ignore other advertising will find it hard to avoid looking at your message when it's on a postcard...especially if you keep it brief. With other types of advertising you often lose prospects who would have been interested in your off ...but they never saw it.

2. Simple and Low-Cost

Postcards are simple to produce - and very low-cost. You can print 4 x 6 inch postcards on your own computer for less than 5p each or go to your printer for larger runs and just pay a few p per 1000. The postage for mailing postcards is low too. In the UK you can send postcards by First Class Mail for only 39p or 30p for Second Class.

3. Get Immediate Results

Because ppostcards are simple and easy to use - they produce results quickly. Often your postcards can be mailed within a week from the time you decide to use them. You will start getting replies 2 or 3 days later.

4. Gain Control of Your Sales Activity

  Postcards put you in control your sales activity. You can avoid getting too many or too few responses during any time period by regulating how many postcards you mail and how often you mail them. That means you can quickly boost your sales activity anytime it slows down. And you can avoid losing customers you can't handle immediately because you got flooded with too much activity at one time.

5. No Wasted Advertising Expense

Postcards enable you to spend your entire advertising budget on your best prospects. You don't have to pay for advertising to a large audience in order to reach a few good prospects. With a little advance planning you can make sure your postcards only go to prospects likely to be interested in what you offer ...and who also have a prior history of acting on offers that interest them. For example, analyze your customers and make a list of the characteristics they share. Then call several national mailing list brokers and tell them what you are looking for. You'll be surprised at how specific some mailing lists are today.

6. Can Evaluate Results Quickly

Postcards normally generate 90 percent or more of their total number of replies within 7 to 10 days. This enables you to quickly and accurately evaluate the results of postcard advertising. You'll know in about a week if you can confidently send more of the same postcards - or if you need to make some changes. Don't overlook postcards when you want to generate sales leads - or web site traffic. They're highly effective, very low-cost ...and they provide these 6 unique advantages you cannot get with most other types of advertising.

Zen Gold Marketing Secret
Advertising with postcards is our biggest lead generator.

About Zen Gold

We promote our business through a network of Gold Distributors which supply private and corporate clients with Gold Coins and Gold Bars. Gold is the worlds only truly global and totally liquid investment asset class and unlike Cash which sees its value is eroding on a daily basis because of quantitative easing and ongoing inflation. Other asset classes such as Stocks and Shares or Property have historically provided greater short term returns but only if have can managed to buy low and sell high however neither of these are totally liquid especially in economic down turns.

I believe that Gold should form part of any balanced investment portfolio. If you would like to invest in Gold or Become a full or part time Gold Dealer then please register your interest and receive our Free " How to Buy or Become a Gold Dealer " guide.

Visit http://www.zengold.net

Some thoughts by Daniel Roberts

Postcards are very effective.

For those of use of a certain age the Dale Carnegie "How to win Friends and Influence Perople" programme was a manatory requirement.  Carnegie - before the days of e-mail of course recommended postcards..  His ideas are still valid.

Many politicians have found them good too. 

See our Print-your-own Postcard Products

ColorJet - Labelprint - four up postcards

Postcards pre-printed - under our "Photo Paper the way You W\ant it Porgramme"

6x4/A6

5x7

8x5

A5