Add impact when you present a card - you will get more sales!
Imagine - just before leaving for a meeting you make up a number of cards specifically for a meeting. Maybe on part of it there is your normal stull - with a flash. On the reverse side is the sales message that you wanted to get across. When the customer goes through his cards, he sees the sales message. Your card stands out - and what does he do?
If you were going to see a big customer - yes the customer's name/logo on the reverse - with the sales message - it is so quick to do this.
Even more impact, use the photo-accordion - see the whole story here. A 10 sided card - you get the full sales story, product features and benefits