OctOPUS Blog: Make your Marketing more Effective with well Designed Documents you can Produce
Yourself
Stand out from the Crowd!
One effect of the advances in software is that all of us have become creative
designers. Some reading this will be pros - more will be professional
photographers - our main target market - but with the wealth of templates etc we
can produce well balanced and well laid out documents
So how do we stand out from the crowd, in an ever
increasingly competitive market? The
quality of printed documents must be one way.Here are some suggestions using the products from opusalbum.com –
documents you can design and print yourself with limited investment.
Nicely Bound Marketing Proposal or Consulting Report
Present your proposals and reports in
professional looking covers.This is the
first impression.If the ticket item
warrants it, have a printed hard cover tailored for your client.It is not that expensive.
If you are producing more than 10 proposals a month then I
would recommend using a Unibind binding system.Instead of a soft stock cover from Staples you have your own
designed hard cover, even personalised for the client.Paper – which should be of good quality – is
heat sealed into the book.The
appearance is one of value.You value
your customer and the customer values you.
You are showing off the design of a new building – or examples of your own artistic or photographic work – or if you are
a model, yourself.
First – your work should be on high quality archival paper.
Consider the €corag Photo/Rag
paper – it is ultra smooth with a very find surface to give great pictures –
fine detail even in dark shadows.Or
splash out for one of the Innova papers – FibaPrint for digital photos, smooth cotton, textured or canvas effect. You can make these up with the Pics Book Junior or have a
ready album with our Photo Art
or FlexAlbum ranges.
Want your customer to mount one of your best pictures on
the wall – with of course your sales
message?Make sure the photo is
something that the customer will want to look at.Then well printed in A2 or larger using one
of our Innova or Olmec papers is great.Use a protective spray or lamination.But make sure that the customer does show it
– follow up the mailing with a call – and say I’ll be round to see where you’ve
put it.When he is constantly reminded
of your company he will be more likely to buy.
It’s my birthday today (4 June), so I guess cards are on my mind –
but a greeting card can be used to promote a product or service.If you want to make it distinctive then I
would suggest the rough textured card – otherwise good quality Olmec paper is
ideal. -High quality photos on the
outside – printed description and mini graphics inside. Use your own photos of course!
You’ve seen me promote this before.It must be the most versatile paper creation
available – from the ultimate 10 sided business card – to the product summary –
to an aide mémoire from a presentation – one which people will keep in their
pocket or purse and refer to rather than placed in afile and lost and forgotten.Just have a look at this amazing product –
e-mail us to request a sample- www.opusalbums.com/photoaccordion
We are
in challenging times - economically, socially and politically. The
more effectively you can get your message out, the better.
You need
not be a loser in the recession - OPUSalbums is helping many businesses
through its many ideas. You have your ideas too - we can even share
them, especially if they use some of the products from the portfolio
you are getting to know well.
Personally,
I like to work with our many clients to help them grow their businesses
- can I help you grow yours too. You only have to ask.