This has about 10 different cover designs in 4 sizes, in 5 colours, with 5 different windows, and 4 thicknesses. This means 10x4x5x5x4 = 4000 variations.
I was speaking to a competitor the other day. They spent 3 weeks laboriously loading every one of these variations into their web shop and listing them in their catalogue. Awful for them - even worse for their customers.
Using the Variations I consolidated it to one product line with 5 different sets of variations. It took me about an hour to set up. - and the customer sees the whole thing on one screen. It is so easy for the customer too.
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