OctOPUS Trade Blog:  Selling OPUS Print & Bind Albums.

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Welcome to OPUSalbums – we hope that selling OPUS albums will be profitable and generate more satisfied customers for all your product offerings.
We like to keep in touch with our dealers. Please do not hesitate to e-mail or call us for advice and provide us with stories which can benefit the OPUS community.
There are two range of albums:

1. The high quality OPUS Photo Art range with metal edged covers and the best giclée papers available. – for the professional and the serious amateur,

2. The practical, good-looking and easy-to-use Print & Bind with high quality cast photo-glossy paper – for anybody with a digital camera.

For the Professional and the Serious Amateur
The OPUS range of Albums

OPUS Fine Art Presentation Albums – printed yourself for that beautiful, lasting record of those unforgettable events

The OPUS range of blank inkjet Fine Art & Photo albums await your treasured photos, memories and presentations. OPUS is a full album kit which consists of all you need to Print and bind your own elegant album or limited edition book. Almost everyone owns a digital camera, or mobile phone with a camera. With wide accessibility and ease of use, we snap many hundreds of images each year. Finding an easy, fun and simple way to share them is important. OPUS albums are the perfect solution for the digital photographer, containing 20 sheets of double sided archival papers to print up to 40 or more images.

The A4 pages are pre hinged and punched to fit the simple yet stylish post system which also allows you to change and add to the content and order of the album. Refill packs are available.

The outer cover is made from high quality archival museum mount board with metal protective corners and a protective hard sleeve.

Nothing less than the best paper is good enough for your album. That is why we have selected three papers which we source exclusively from Innova Art Ltd, one of the foremost manufacturer of digital art papers.

INNOVA Soft Textured Natural White Double Side 215gsm. This has a natural white finish with a slightly structured, soft-textured surface equivalent to a traditional etching fine art paper making it ideal for digital fine art and photo reproductions. The surface has a special matte coating on both sides designed for high quality fine art and photographic reproduction with inkjet (giclée) technology.

INNOVA Smooth Cotton High White Double Side 225gsm- This silky smooth surface structure has been designed to ensure we maintain the natural characteristics of a smooth high-white art paper whilst maintaining the necessary natural aesthetics demanded by artists. The surface has a special matte coating on both sides designed for high quality fine art & photographic reproduction and print applications with inkjet (giclée) technology.

INNOVA FibaPrint Warm Tone Gloss 300gsm. This robust award winning single sided paper has been selected for the best results for your album. This acid –free paper features the heavyweight look and feel of a traditional fibre based dark room ‘bariet’ paper producing excellent results with monochrome images giving deep blacks and smooth greyscales. It has a microporous gloss coated surface and a special acid inhibiting layer.

OPUS Albums make a perfect coffee table book, gift book or wedding album plus many more applications. Artists can create editioned books or portfolios of their work using an inkjet printer. The page is a true A4 size, with an 8.5 x 11” printable area. There is no costly binding to be outsourced. OPUS preserves your digital memories and photo collection.


OPUS Albums come in four sizes:
A4 Landscape bound – photo record book
A3 Presentation photo book
12”x12” Photo album size
8”x8” Scrapbook size

Target Customers

If the customer knows what he wants, in particular if he understands printing then I would recommend the OPUS album. This uses Innova’s paper. There offer three different papers according to the customer’s taste. There is a natural white soft textured art paper – nice feel, but it needs careful treatment and if you are printing a lot scuff might be a problem. The alternative is a high white rag paper – very smooth and with really good results. This is more of a photographic paper. These are both double sided. Then there is Innova’s flagship Fiba gloss – which professionals – especially those in monochrome seem to rave about.
A good test is that if the customer understands what you are talking about when you say, for example “ICC Profile” then he/she should be a good prospect for OPUS.


Selling hints
Seeing is believing. We recommend that you have an album made up – make it up yourself. (We are working on having a demonstration album made up by a professional photographer). You can then show customers what can be done.
Have FotoSlate IV on hand to demonstrate how easy it is to lay out albums.

Technical note
OPUS Photo Art Albums produce excellent results with the standard printer settings:
Archival for the soft textured and smooth cotton papers
Best quality photo for the FibaPrint
However advanced users will obtain even better results by downloading the appropriate ICC profiles from Innova’s site www.innovaart.com
For full paper specifications Innova Art Paper Specifications
To get a better view of the quality of print, look at the valuable website set up by the prestigious Rochester Institute of Technology – the world’s foremost institution for digital printing – in Rochester NY. - www.digitalsamplebook.com

Printers and Profiles
To get the best you need to use a semi-professional printer. I have just invested in an Epson R1800 and this is fine. The R800 had feeding problems – it does not really like the heavy grades 250gsm plus.

Profiles can be downloaded from the PhotoArt pages on our site.

Pricing
The recommended pricing is as per the www.opusalbums.com website.

Check each product.

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