OctOPUS Trade Blog:  Selling OPUS Print & Bind Albums

To become an OPUS Trade Partner - dealer or affiliate click on OPUS Partners

Welcome to OPUSalbums – we hope that selling OPUS albums will be profitable and generate more satisfied customers for all your product offerings.
We like to keep in touch with our dealers. Please do not hesitate to e-mail or call us for advice and provide us with stories which can benefit the OPUS community.
There are two range of albums:

1. The high quality OPUS range with metal edged covers and the best giclée papers available. – for the professional and the serious amateur,

2. The practical, good-looking and easy-to-use Print & Bind with high quality cast photo-glossy paper – for anybody with a digital camera.

For anybody with a digital camera
The Print&Bind range of Albums
Print & Bind – elegant and economical albums for your digital photographs
Print & Bind albums are ideal for holidays, weddings, parties, your children and grandchildren – or any family or social events. All you need is a digital camera and an inkjet printer.

The OPUS Print & Bind kit comprises everything you need to get started.
• 15 pre-punched sheets of high quality 230 gsm photo glossy cast coated paper
• Quality plastic covers
• Unobtrusive and reliable post system binding
• And so easy to use with FotoSlate IV

There it is – simple, straightforward and with FotoSlate 4 so easy to use.

Target Customers
Anybody can use Print&Bind and produce really good results. It is so easy.

Selling tips
Try and sell multi-pack – in any year people have several events they want to record. And also suggest that if they are with the family they want to produce several identical albums for gifts. After all when you have laid out one album – then to print another copy is so easy. Once people standardise on Print&Bind you have a ready repeat market.

Have an album you – or an amateur friend – produced. Relate it to the local people and place.

Use the counter top display merchandiser. When people come to have their cards printed (on 6x4’s) suggest this as an added item.

Technical Notes
The album has no special requirements. When printing select ‘premium photo glossy setting’.
With FotoSlate 4 select Innova Print & Bind (when implemented)

Pricing Guidelines
We have found that £9.95 including VAT is an ideal price for this product.
Offer a special 5-pack for £39.50. This is a saving of over £10.
Of course if an end-user wants a complete merchandiser pack then offer a further discount £109? You do not have it in stock? Enter the order with a special delivery address, and we will send it out for you.
Special deals – over £2000 per delivery or £10,000 per year – please contact us.

OPUS Services
Look at OPUS Albums' dealer programme

We have two dealer services
With fulfillment – we will ship out the order for you. Delivery charges as per normal. Goods are normally dispatched the day after receipt of order.

Stocking – we deliver to you. Of course our discounts are greater here.

Specials – should you have a special need (provided we are talking about 500 OPUS or 2000 Print&Bind albums or more), please do not hesitate to contact us.

Conclusion
We shall keep you regularly updated with guidance.

To become an OPUS Trade Partner - dealer or affiliate click on OPUS Partners

If you want to contact me, please feel free
Daniel Roberts
www.OPUSalbums.com
c/o Incartek (Ink Cartridge Technologies Ltd)
PO Box 561, Rochester, Kent, ME1 9DF
Tel 0845 8386 286
© D J Roberts, 2007

Print & Bind Album are also available from http://www.u-printit.co.uk/ - the supplier of papers and albums to make printing elegant, productive and fun.